Objective /
To re-invision a new wine label for the Livermore Valley’s vineyard Murrieta’s Well. Murrieta’s Well is one of California’s original wine estates and has been growing grapes since 1884. It got its name due to the historical well that is on the property named after Joaquin Murrieta. Murrieta was a famous outlaw and an 1850's California’s folklore figure. He was the inspiration for pop icon "El Zorro"
Solution /
The Outlaw Collection labels were created to honor the winery's past and include an 1856's illustration of Murrieta to reflect the history. An unexpected approach from the traditional wine look with modified typography and slab serifs to create western look. The use of foils, ornaments and texture add detail while inferring to the Gold Rush Era. The color palette is traditional to the wine varieties. The price ranges from $70 for the green and red label and the Outlaw Exclusive is a high end is a $120 black label that is packaged with its own container
*Student Project
